SPH Magazines goes digital to tap new women readers

With more and more young women spending more time online on their mobile devices to communicate, to get information, to catch up on latest in the world of fashion, beauty and lifestyle, it makes sense for traditional media houses to extend their presence into the digital and mobile space to catch more eyeballs. That is what Singapore?s leading media house SPH Magazines, with leading women?s fashion and beauty magazines under its belt, has done.

The media company has launched the digital versions of seven of its women?s titles including Her World, Female, Cleo Singapore, Cosmopolitan Singapore, Simply Her, Shape Singapore and Nuyou. The digital replica editions of these popular women?s magazines are available for downloads on tablets and smart phones through the Apple App Store and Google Play. The readers can now conveniently access all seven reads anytime, anywhere, on their mobile devices. The digital editions of all seven women?s titles can be purchased as single copies or through annual subscriptions.

Talking about this initiative, Loh Yew Seng, CEO of SPH Magazines, said, ?We at SPH Magazines understand the needs of our female readers, from the young woman who is learning how to excel in both her work and her personal life to the successful career woman who wants to stay up-to-date with the latest trends. We have launched the digital editions of our women?s titles to make it even easier for them to enjoy their favourite magazine.?

With this launch, SPH Magazines plans to widen its readership base and reach out to a growing segment of readers who like to consume content online. According to Seng, this strategy also allows the key women?s titles to offer more exciting, interactive and integrated print and online packages to advertisers, through rich media platforms such as videos and photo galleries. The brands advertising on these platforms can expect a more real time and quantifiable engagement with the consumers.

SPH Magazines chose these seven titles because of the large segment of women they focus on. For instance, Her World reaches out to the stylish achiever; Female speaks to fashion-forward women; Cleo Singapore equips young women with smart life skills for fashion, beauty, relationships, money or work; Cosmopolitan Singapore is internationally renowned as the go-to read for fun, fearless females; Simply Her addresses the needs of the time-starved, multi-tasking modern day woman, and for health-and-fitness conscious women, Shape Singapore is the ideal read; while Nuyou caters to the trendy bilingual career woman.

Source: http://www.digitalmarket.asia/2013/02/sph-magazines-goes-digital-with-womens-mag-to-tap-newer-readers/

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