Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn?t Decrease

After weeks of controversy and criticism about the news feed, and reduction in reach for some Pages, Facebook outlined the four main factors it uses to determine if a post shows up in the news feed. It also insists Page reach didn't increase overall, though an news feed algorithm change did start penalizing Pages that get complaints and that reduced total complaints by a double digit percentage.

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